Ready Set Launch has a dynamic technical and marketing team that knows how to get impressive results. But there are no shortcuts to doing this. That’s why we put in the time to fully understand the sales and marketing needs of your small business – before we make any recommendations or implement any solutions.
Below are just some of the strategies that we can use to develop your online marketing. Scroll your mouse over any of the highlighted words to get more information about each service.
Ready Set Launch will…
√ Revamp your existing website or create a new website design & development
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Our websites offer a seamless design that coordinates with your business vision. The layout is user-friendly and easy-to-navigate for your clients and search engines. We use proprietary WordPress, Content Management System (CMS), or we can customize your site to make the content easy to achieve with your administrator.
√ Integrate well-researched keywords and keyword phrases into your website content – i.e. Search Engine Optimization (SEO) – to increase traffic and help your clients find what they are looking for: your business!
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The right keyword and keyword phrases will make or break your website. Why? Clients will only find you if your keyword phrases are part of their search. In other words, if your website content isn’t relevant to what your clients need, then your website is not providing great customer service – no matter how fancy your website is.
√ Create eye-catching photo galleries, montage and digital videos to promote your business on YouTube, Google videos, and Facebook
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Our videos and photo galleries increase your product/service awareness, generate more leads, and work with search engines to yield higher rankings on search results.
√ Use performance-based advertising that you can test, measure and track to determine your return-on-investment (ROI)
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We do this primarily with Pay-Per-Click (PPC). This powerful tool can be turned on or off when you have a promotion or a seasonal event. It is like having a telephone directory that only charges you when a client calls your business! With our monthly reporting, you will always know which ads are working, and which ones need to be revised or removed. We do this by split testing your ads and writing great ad copy. Again, well-researched keywords and keyword phrases are needed for this and we have the tools to provide them for your ads.
√ Develop premium tools to enhance your client relationships: Blog, E-commerce, shopping cart, email-based marketing
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In online business, relationships matter. Keep in touch with your clients through informative blogs or make shopping easier for them through e-commerce. In addition, email-based marketing will allow you to build an essential database of prospects by communicating with your clients in intervals on products or services that benefit them.
√ Use permission-based email marketing to develop and enhance your client loyalty
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You may be able to get clients to come to your website, but how do you get them to stay (and become repeat customers)? The answer is client loyalty. And you can achieve this by providing an outstanding customer service experience for your clients. We enhance client loyalty through permission-based email marketing such as birthday clubs, inquiry packages and other client incentives.
√ Implement Analytics that collect and build your client database and automate your marketing to save you time and money
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With our Analytics reporting, you will always know how your website is working (i.e. how long users are spending on your website, where they are clicking and what pages they are viewing). This is a powerful quantitative tool that will allow us to make any changes to your webpages based on user behaviour and site statistics.
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