Website Design & Development
Client: Optometrists Orangeville Business Challenge:
When Orangeville Optometrists Dr. Orr and Dr. Brodie wanted to reach more clients for specialized eye care, they contacted Ready Set Launch. Their goal was threefold: to create a website that presented their services in a professional way; to increase their visibility on the web; and, to create great rankings with search engines.
Using video and keyword definitions, the website offers rich educational information to clients considering different eye correction options. The use of video establishes Dr. Orr and Dr. Brodie’s expertise in their field and attracts clients with specialized needs (e.g., laser correction) from a wider geographic area. To increase their visibility and search engine ranking, Ready Set Launch ran two separate websites side-by-side (EyesOrangeville.ca vs. OptometristsOrangeville.com) to compete on search rankings and to assess the results. OptometristsOrangeville.com was the winner in the search engine rankings test. By subscribing to a monthly optimization program, Dr. Orr and Dr. Brodie receive continuing statistics for their website that will allow for continual improvements and updates to be made.
Case Study #2:
Performance-based Advertising
Client: Tire Discounter Business Challenge:
Tire Discounter is a large network of independent tire dealers throughout Central and Northern Ontario. The company has experienced dramatic growth in the past several years and the owners wanted to ensure that this growth also tapped into the web marketing potential for efficiency and visibility.
Ready Set Launch ran two Google Ad Word campaigns, resulting in a substantial increase of website user visits and overall visibility of Tire Discounter’s website. Tire Discounter has 28 associates and 44 affiliates that Ready Set Launch will be adding to Google Places (maps), allowing the search engines to find them by location faster. In addition, a monthly subscription to one of Ready Set Launch’s website optimization packages provides Tire Discounter with essential, time-saving statistics that can be used to change or update their web advertising quickly.
Case Study #3:
Permission-based Email Marketing Automation
Client: One99 Restaurant Business Challenge
One99 is a popular fine dining restaurant in Orangeville. The owner’s goal was to develop a client database from client loyalty programs in order to identify and deepen the relationships with their customer base. The owner wanted a solution that once it was set up, would run itself.
Ready Set Launch set up a marketing program to drive online users to the One99 website, where they could sign up for a free birthday dinner or a free dessert anniversary club. The software that runs this permission-based email marketing allows for clients who initially sign up for their promotion to receive their voucher every year, for as long as the promotion runs. Because it is all automated, there is no additional work to be done by the restaurant in terms of follow ups or record-keeping. The results to date? Through email marketing automation, One99 has had over 3,300 clients sign up for the Free Birthday Celebration Coupon and more than 950 couples sign up for the Free Anniversary Club.
