What is Link Building?

If you read books on Search Engine Optimization or ask people who know about Internet Marketing, you will always hear that keyword research and link building are the most important factors aspects of the SEO process.

Link building is something like networking in the "real world". It is about word-of-mouth recommendation.

Other websites that are linking to your business's site are helping your website's popularity and your ranking. Getting a link from a site with a low Search Engine ranking will not be as beneficial as getting one from a popular, high ranking website.

External Links

Links can be very helpful when it comes to getting into a Search Engine index, especially when you start with a brand new website. Most Internet newcomers think that showing up on a Search Engine is a given — but sometimes it takes weeks or months for Google or Yahoo! send out their "spiders" to your new website and index your site (spiders 'crawl' through websites for Search Engines to register the website's content with the Search Engine). However, if websites that are already in the Search Engine Indexes are linking to your website, the crawlers that are already visiting their websites will also find your website.

For existing websites it is important to find links from sites with a higher rank than yours in order to increase your ranking.

Internal Links

There are also links within your own website. These internal links are very important to your ranking or indexing. The more links you have between the pages of your website, the easier it is for the search engines to find the content of your entire website.

If you make it easier you make it for Google or Yahoo! to find the relevant keywords by linking all of your content together with internal links, then you will be able to achieve a higher Search Enging ranking.

Link Building is a very important part of your Search Engine Optimization!

Link building results in:

• More visitors
• Target-oriented presentation of your business
• Higher conversion — rate
• Higher search engine ranking