Keywords — The Way to Start

What are Keywords?

Every word you type into the Search Field of your preferred Search Engine, like Google or Yahoo!, is a "keyword".

With these keywords, 85% of Internet users are searching for information, products or services on the Internet.

A Keyword is literally the key between your future customer and your business.

By choosing the right keywords for your website, you ensure that you attract your specifc target market and drive the traffic which will be of most value to you to your website.

Keyword Research

Keyword Research is an imperative part of the SEO process. You (or the SEO professional you've hired) should analyze your business in order to develop a list of keywords and keyword phrases which best respresent your business's product/service and are appropriate for your target market.

Once you have generated a keyword list, you can begin optimizing the content of your website by editing your contentto include your selected keywords and keyword phrases: The more frequently your keywords show up on your website, the more Google will notice you, thus increasing your ranking.

The frequency of keyword-use is not the only thing to consider when it comes to the application of a keyword strategy. It is also important to pay attention to where these keywords are placed. Some locations are more effective than others. When it comes to your keyword strategy, the content of your website is very important.

For Google and the other Search Engines, it would make sense to write long texts, but you should also consider your audience - those prospects and clients that you are driving to your website: Your content should be user-friendly in addition to being Search Engine-friendly. For the impatient viewer, extemely long text is not the answer.

It is important to make sure that that the content of your website has a balance - your website should cater to the Search Engines and to your visitors simultaneously.