Ready Set Launch — a Guide through Internet Marketing, Search Engine Optimization and Customer Relationship Management for Small Businesses

As an entrepreneur you know how important it is to have a website. If you already have an appealing Internet Presentation for your business, you may know that there's much more to it than having a nice looking website.

Maybe you have read a book about Internet Marketing and Search Engine Optimization or Internet Advertisement (Pay Per Click). You may have seen that there are many Internet Marketing Specialists that are not suitable for small business owners. Small businesses need to concentrate on getting customers into their shop or office in the "real world".

That's why we focus on Internet Marketing and Search Engine Optimization for Small Businesses

Have you asked yourself, if the money you spend on a good website is worth the effort?

You may have considered, that doing your own Internet Marketing or Search Engine Optimization is very time consuming complex. In looking for a specialist to outsource this work, you will find many Internet geeks out there who specialise in helping Internet shops selling their products on the Internet.

Ready Set Launch recognized this problem and has spent a lot of time and effort to solve this challenge for small business owners.

As a small business owner with many years experience, Rodney Hough was in the same position — and is now ready to step out! He has built a team of SEO specialists and is focusing on Internet Marketing solutions especially for Small Businesses.

We want to involve you in every step made and talk in a language that you will understand.

Internet Marketing and Search Engine Optimization is a process and is not done in a few weeks. Our journey together will range from website analysis of your current site to monthly reports on an Automated Sales System which guarantees a strong Customer Relationship.

At the beginning of our journey you will receive:

• Keyword analysis — which keywords are working right now
• Web Site Analysis — is the site search engine friendly?
• Competitors Analysis

Effective and lasting Search Engine Optimisation goes far beyond just dropping the right keywords on to your website or getting a nice list of links. Many things we do help to rank you higher in the search engines are invisible for a visitor of a website.

To keep you posted of every step we make, we will give you monthly reports.

• Search Engine Report — we show you the current rank and the previous rank for different keywords in the natural search of the Search Engines
• Keyword Research and Optimisation report
• Content Optimisation — we make sure that the content on the website is search engine friendly and also customer friendly
• Link Optimisation report
• Visitor reports
• Ranking reports — we show the effects of our optimisation

Simultaneously through this whole process we supervise

• Link Building
• Blogging (if desired or necessary)
• Content changes at regular terms
• Adwords Campaigns — creating the ads and producing weekly reports (if desired or necessary)

But we don't stop here!
Our other focus is Customer Relationship Management, which we install on your website. Customer Relationship Management makes sure that the visitors to your website convert to clients.

Automated drip campaigns persuade visitors that your company is the best choice to meet their needs. As in your daily business, you are in personal contact with your customer, we convince the visitor to your website, that you are the expert.

These drip campaigns are NOT made to sell on the Internet (even if this system could be used like that). The goal is to show visitors who you are and to learn about your company. Give them information they are looking for. Become an opinion leader and give your visitors exceptional service.

We call this "Customer Relationship Management" on the Internet. Staying in touch with customers at frequent intervals, giving them information or service automatically without having to do it yourself or hiring staff to provide this.

The system is designed to warm up potential customers, create campaigns with multiple layers and steps without personally responding and have your sales team step in when the prospect is ready to buy.

When you make a sale and now have a client, our system allows you to follow up with them to ensure satisfaction, and get referrals and repeat business through our automated program. This in turn expands your lead base and revenues.