INTERNET MARKETING

What is Internet marketing?

For many people, 'Marketing' is just another word for 'Advertisement', but advertising is just ONE part of Marketing.

To us, Marketing: "Marketing is a strategic way of thinking which is predominantly market-focused and market-oriented."

...Did you notice how the word 'advertising' isn't even mentioned in this definition?

So if Marketing is a strategic way of thinking, then what is the strategy? Well, a good marketing strategy requires consideration of the "4 P's" — Placement, Pricing, Product and Promotion:

Internet Marketing comes into play when we begin to consider "Promotion", so let's have a closer look at this "P":

So, a successful Marketing Strategy involves using a number of techniques and resourses:

If you want to advertise effectively on AND offline, you need to know your USP (Unique Selling Proposition — what makes your company better than the competitors) and you have to understand the needs and desires of your Target Group. It is important that you know how to communicate with your Target Group so that they can identify and form attachments to your Company.

In both online and offline Marketing, your first concern is understanding and meeting the needs of your target market. Internet Marketing has a few advantages over Traditional Marketing:

• First: You have the ability to reach a much larger audience at a fraction of the cost
• Second: You have a variety of techniques which you can use to convey your message, including the use of websites, pay per click advertisements, emails, blogs, etc.
• Third: Your networking and customer relationship development can be automated to save time and money for your business.

The first step in a successful Online Marketing Stratgey involves building a website. Building a website is a large undertaking and you need to know that the process is much like is building a house - there are different people required to realize the entire project:

Automating your Marketing is the Next Step in your Marketing Strategy

Once you have created a website, and you have become successful in driving traffic to your website, it is time to maximize your website's potential. It is time to reap the benefits of increased traffic by converting those visitors into customers.This is accomplished through the use of Infusionsoft, an Automated Follow-up Marketing Software.

Advertising to generate leads does little for your business if you are unable to convert those leads because of a flaw in your marketing strategy. For many small businesses, this flaw is an insuffiecient amount of time or energy invested in lead conversion. The first step to solving this problem is creating a record of all of your leads and the second step is to develop a system which will allow you to follow-up with all of those leads consistently and effectively.

To do this, Contact Information must be obtained, organized and recorded, and Ready Set Launch offers you a software which can help you with this.

Infusionsoft is an Automated Follow-Up Marketing Software which allows you to:

• Consolidate all of your contacts into one place
• Automatically track referral sources and click history
• Record full history of purchases, payment plans, invoices and payments for each contact
• Store communication details (phone, email, etc.) in the contact's Call Log
• Automatically add contacts through online and offline response forms

Once you have successfully captured lead contact information, you are able to impliment follow-up campaigns which will run on auto-pilot, and this is the next step in your successful online marketing strategy. With contact information, you are able to create campaigns which will allow you to remain in the awareness of your prospects so that they will buy from you when they are ready to buy. This means that your leads will have a higher conversion rate, without demanding an increase in time or staff.

Infusionsoft dramatically improves the results of your Online Marketing Strategy with:

• Marketing Templates: Create and store marketing templates that can be used and reused as often as you like.
• Marketing Campaigns: Easily build multi-step, multi-media campaigns that are automatically delivered to your prospects and customers on the date you choose.
• Follow-Up Marketing: Remain in the forefront of your customers minds with automated and personalized follow-up sequences.
• Event Marketing Management: Create multi-step marketing and reminder sequences for events such as teleseminars,group calls, training classes, webinars, seminars and conferences.
• Lead Capture Forms: Using Infusionsoft's unlimited web forms capabilities, you can capture lead information, automatically segment your leads and customers, and initiate marketing sequnces and other automated actions.
• Trackable Links: Effortlessly create Trackable Links to insert in your template emails to monitor click-through conversion rates.
• Marketing Investment and ROI: Track how much you spend on marketing to individual prospects, how much it costs to convert a prospect to a customer
• Marketing Reporting: Finally know your cost and conversions by lead source, and which lead sources are your best!